It related to one of the lines in the song actually, the line about letting go of her ghosts. In an interview with Entertainment Weekly, Daughters talked about development of the video, revealing: The video was directed by Patrick Daughters and filmed in London. Shortly afterwards, Billboard confirmed via Twitter that the video would debut during the Billboard Music Awards. On May 16, Adele posted a teaser of the video on her Instagram account confirming that it would be released on May 22. “It’s a great trend - I love the ‘60s and ‘70s references - and Adele wears it beautifully.” And for viewers, there’s another bonus: “It’s also nice that you can actually purchase this dress - it’s available now.During a show in Stockholm, Sweden, Adele confirmed that she had shot a video for 'Send My Love (To Your New Lover),' revealing that she would be dancing in the video. “It’s so on trend: the flow-y elevated hippie kind of thing that has been going for three to four seasons now,” Paul adds.

The final dress choice “just felt right,” Paul says, adding that it was the first time Adele had worn Dolce & Gabbana. In the end, even sequins weren’t necessary for Adele to nab the spotlight. “At the time, I was like, ‘We could go to the Met Ball with this - it being a sci-fi theme this year and all!’” Many of the pieces actually were sequined because “we had talked about lighter fabrics and also possibly something that reflected the light,” he says.

Initially, the stylist started with two racks of clothing.

Also, because there was movement slated in the video, the dress needed “to flow.” It was quite dark, the background, and we needed something that would show up against that,” he explains. (Photo: Getty Images)Ĭalling Billboard from Los Angeles, Paul says Adele followed the director’s lead: “It was really about what he needed from the dress. FLORALS FOR DAYS: A look from Dolce & Gabbana’s spring 2016 collection.

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